Hello all my little minions, I hope you survived the weekend and the superbowl well and are now ready to embarq on a new Adventure in Marketing and Advertising on the WWW Highspeed Highways and Byways. Yes, I am ready and eager to go forward, move along those strands of intelligents (bad intelligents most of the time) in finding those few simple places you can add your business for free.
Some of the facts you have to keep in mind. You have to be unique in your own personal way. Imitation may be the nicestest form of flattery boys and girls, but it makes you boring and forgettable. What is our mantra? Say it with me now everybody: I am unique - I am unforgettable!
All joking aside, in the advertisement world you are competing with litterally millions of others who all have the exact same goal in mind. Selling their own products and services. Convincing someone else that you and your product is the one you REALLY NEED and DESIRE. Seriously, you really need them (*Princess Becky is stomping her foot in frustration - those bastards never listen damn!).
If it was that easy then of course we all would be millionaires right now and you wouldn't have to read a goofy block written by a female you may never even meet. Right? Right!
Ok so in order to get yourself or your product sold (in my case they are really one and the same here with the added handicap of being an adult product - narrows the field quiet a bit I assure you) you need to be SEEN.
Today we will start setting up and finding some Google Groups and try to get some free publicity that way. So where to get started?
Always at the beginning grins "Shade" my ever faithful sidekick. So in order to keep our marketing and advertisement efforts in one place you need to be organized as best as possible.
Keep things quick and at your fingertips and this way you can also keep track of what works and doesn't.
If you have not registered for Googles free email service - gmail - want to do so now! It is a great way to get your advertisement under the same email address and not let it slip from one to the next. However, a secondary email address is always a very good idea just incase you misplace your password.
Next make a listing of keywords that match your Product. Sort them by importance and associate them a little further out. Remember that those more popular keywords, should you later on decide to pay for advertisement, will have a much higher cost.
Now reference those keywords with the Google Groups and match them up. Take a good look at the Groups and read some of the ads and postings to get a general idea of what is going on.
It is a good Idea to write a sample ad in Microsoft Word, keep the keyword density at about 30%. Make sure you don't overflood the Advertisement or it will show you as a spammer.
Remember that your advertisement later has to be marketed and RSS Feeds need to be pulicized later either.
Don't just advertise with empty words either, my suggestion is to give something valuable to your readers. If you are an expert at something (which you should be if you are selling a product) then show your expertise. It makes your advertisement not only more believable, but it also shows why you should be the person they see, talk to or give their money too.
Experiement with buzz words. There is a difference between buzz words and key words. Buzz words are those words that get a Readers attention. They will make your Reader = potential buyers, read them. It is the Word that sticks out, that draws attention, the word you hear a lot.
Proof read your ad. Ask someone else to read it for you. Get real feedback and if it isn't available try to look at it after a couple of hours and see if it gets your attention. If it interests you from the view of an outsider, you have a moderate chance someone else will find it interesting as well. Remember, that we are often our own worth critics.
Save your ad in the a folder on your computer and maybe even print it out as a hardcopy and file it away, incase of computer crashes. Now post it to as many google groups as possible, make sure the category fits however. You don't want to post a cat article to a dog forum.
Remember that out of about 1000 hits you may receive 100 actual Browsers, out of those Browsers maybe you have 1 or 2 buyers if you are lucky.
Don't count on one advertisement! Continue to advertise over and over again, until your name starts sounding familiar. Change your ads, give them a new twist, but make sure that your claims are true. If you are an expert at baking chocolate chip cookies, but don't know anything about chocolate chip manufacturing, don't claim to know everything about chocolate chips from making to baking. You get the point. Only promise what you can deliver.
For example, this blog is about my adventures in marketing and advertisement. I am not a Pro at this, but I am giving your hints for the beginner as I learn, experience and go on. You can follow along with me, without having to get a dictionary and decypher big fancy words. I am down and dirty, nitty gritty and to the bunch. I hope you can learn something from my mistakes and will safe yourself some headaches in the process.
Purchase some books about branding. (No not the cattle type or the BDSM type). Learn to make your brand unique and sticking out. Get a good start on marketing by keeping things in their place and keeping yourself informed and updated. Know where everything is and keep copies both virtual and paper hardcopies.
If you enjoyed this entry, let others know or link to it to get the name out. If you want to spoil me take a look at my Magazine Wishlist and Art wishlist. You tribute to the Art and I will send you a copy of one of my drawings as a thank you.
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